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GNG — THE NEW CHAPTER

ACCOUNT
GNG campaign — two people walking hand in hand in navy and burgundy 05 rugby polos, London skyline at dusk

Gratitude
Not Greed

THE NEW CHAPTER

DISCOVER

A London-rooted
fashion label.

GNG is built around gratitude, ambition and remembering where you came from. It starts in the streets — the people, environments and language that shaped it.

A reminder to remain grateful for what carries you forward.

DISCOVER GNG
GNG campaign — 05 embroidery on the backs of the navy and grey rugby polos, London skyline behind

THE RUGBY

A new chapter
for GNG.

A long-sleeve rugby polo marking the beginning of GNG’s move beyond tracksuits and into a broader world of fashion, streetwear and heritage.

DISCOVER THE POLO

THE PEOPLE

The People

Cast in London and styled between GNG, heritage tailoring and the street.

One wardrobe.
Worn differently.

Unisex by intention, not by accident.

The same pieces, read differently by every person in them.

CHAPTER 01 — LONDON

GNG campaign — five people in the grey, green, burgundy, brown and black rugby polos on Blackheath, London skyline behind

Don’t bite the hand
that feeds you.

A reminder to remain grateful for what carries you forward.

LATEST RELEASE

The New GNG Rugby Long-Sleeve Polo

The first release of a new chapter.

WORN — CHAPTER 01

Worn in London

The range as it is worn across the city.

GNG campaign — five people wearing all five Gratitude Not Greed rugby polo colourways under a graffiti-covered London tunnel
GNG campaign — grey Gratitude Not Greed rugby polo worn against a teal graffiti wall in London
GNG campaign — navy Gratitude Not Greed rugby polo, white collar held up, worn at night under string lights
GNG campaign — 05 back of the brown rugby polo, Don't bite the hand that feeds you embroidery, under a graffitied London railway arch at night
GNG campaign — 05 back of the burgundy rugby polo, Don't bite the hand that feeds you embroidery, at a London book exchange
GNG campaign — 05 back of the black rugby polo, Don't bite the hand that feeds you embroidery, at a London book exchange
GNG campaign — grey Gratitude Not Greed rugby polo worn on a concrete stairwell, black and white

05

The five fingers of the hand that feeds you.

Five fingers. One hand. A reminder to remain grateful for what feeds, supports and carries you forward.

Don’t bite
the hand
that feeds you.

Gratitude Not Greed.

The new chapter begins here.

ENTER GNG